10 Most Popular Trademarkology Posts In 2014

We cranked out a lot of blog posts this year. 221 to be exact. So which ones were the most popular in 2014? Here are the most-read stories:

1) Lessons from Will Ferrell: Five Steps for Picking a Baby Name

2) Rejuvenating Reebok: Rebranding a Well-Known Entity

3) Rebranding in Professional Sports: The Good, Sporting Kansas City

4) Rebranding in Professional Sports: The Bad, the Los Angeles Angels of Anaheim, California

5) City Slogan Trademarks: The Good, The Bad, And The Ugly

6) Trademark Searching Like A Rock Star

7) Branded Hashtags: The Next Big Thing in Trademarks?

8) Rebranding in Professional Sports: Major League Soccer

9) Rebranding in College Sports: The University of Tennessee Volunteers

10) Converse the World: The Battle for the Chuck Taylor All Star

If you’re keeping score, Kevin Hartley had 6 posts in our top 10. Who knew that Kevin’s fascination with rebranding would be shared with so many other people? I had 3 posts in the top 10, and Bill Ferrell had 1 post. Our resident yogi, Mari-Elise, just missed cracking the top 10.

And what’s a top 10 list without some controversy? Our top post – Bill Ferrell’s revealing look at what it’s like to share the same name with a certain well-known comedian and actor – was actually published last December. Apparently, a lot of our readers are sympathetic to Bill’s plight. All I can say is that at least he doesn’t have the same problem as this guy:

Many thanks to all our readers this year! We hope that our little corner of the Internet highlighted some interesting trademark and branding issues … and brightened your days. We have big plans in store in 2015 so please stay tuned!

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