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Beloved Brand Nicknames

Beloved Brand Nicknames

One sign of a prominent, strong, and/or beloved brand is a nickname. Consumers sometimes show their affection for their favorite brands by abbreviating them, elongating them, or creating variations of them. On the flip side, sometimes brand owners create their own...
A Primer on the Kentucky Opportunity Zones Initiative

A Primer on the Kentucky Opportunity Zones Initiative

“Kentucky will maximize this golden chance to attract economic development projects to communities most in need across the Commonwealth, and the Kentucky Opportunity Zone Initiative will strengthen and rebuild both rural and urban areas.” Kentucky Governor Matt Bevin,...