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Sticky Rebranding and Fluid Marks

Sticky Rebranding and Fluid Marks

I have fond memories¹ of drowning my pancakes in all the flavored syrups on the table rack at IHOP. But, on June 4, the International House of Pancakes announced that though it had been IHOP for 60 years, it would be “flippin” its name to...

The Ultimate Battle to Enforce Timely Payments

A recent study reports that 88 percent of contractors receive slow payments on construction projects nationwide.1 The report further finds that untimely payments cause lower tier subcontractors to shoulder approximately $40 billion dollars each year in additional...
Paraskevidekatriaphobia

Paraskevidekatriaphobia

Friday the 13th is once again upon us. The fear of Friday the 13th â paraskevidekatriaphobia â is derived from the Greek paraskevi (Friday), triskaideka (thirteen), and phobia (fear). It has been said that fear of Friday the 13th is the most widespread superstition in...