Here's your weekly roundup of stories in the world of trademarks:

Mari-Elise observed that Swatch continued its efforts to prevent Apple from registering iWatch around the world

Bill discovered some hidden trademark design tips in Apple's recently released iOS app design guidelines

McDonald's introduced a new Happy Meal mascot that scares adults and children alike

Kevin had a Coke (Light) and a smile in Europe

Randy wrote about the hashtag phenomenon and its implications for brand professionals. #classic #winning

Owners of Derby and Preakness winner, California Chrome, filed a trademark application for the name

Trademarkology was cited as an example of a blog doing things rights in a post on Above The Law.

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