April 17, 2014

Nobunny Knows Trademarks Like Cadbury

by Guest Blogger

You may have noticed a "very unusual kind of egg" in your grocery store. It is only available between New Year's Day and Easter. It is wrapped in colorful foil. And it is laid by a bunny:

The Cadbury Creme Egg is one of the most popular chocolate candies in the world. In the United Kingdom, it is the best-selling confectionery item between New Year's Day and Easter, with annual sales in excess of £200 million and a brand value of approximately £55 million (source).

Creme Eggs are made by Cadbury UK in the United Kingdom, and they are made by The Hershey Company under a license in the United States. Until recently, it was assumed that the UK version and American version were identical until actor/comedian B.J. Novak (The Office, Saving Mr. Banks) pointed out that American Cadbury Creme Eggs are smaller in size on Late Night with Conan O'Brien:

That's right, America. UK Creme Eggs contain 180 mouth-watering calories (source), while American Creme Eggs contain a paltry 150 calories (source).

Another fun fact about Cadbury Creme Eggs is that they are protected by a variety of trademarks, including word marks:

CADBURY, U.S. Reg. No. 65,081, for chocolate; and

CREME EGG, U.S. Reg. No. 3,208,337, for chocolate confectionary;

Two stylized marks:

04 17 14 Blog Cadbury Stylized Drawings

And registered trade dress in color and black/white:

04 17 14 Blog Cadbury Trade Dress

If you need an excuse to enjoy some delicious Creme Eggs this Easter season, then consider the valuable trademark lessons that can be learned. You want to protect your house mark, your brand mark, your logo, and the trade dress (in color and black and white). By protecting your trademarks like Cadbury, you will be well on your way to building a brand that will stand the test of time.

The lawyers at Trademarkology provide online trademark registration services backed by the experience and service of one of the nation's oldest law firms. Click here to begin the process of protecting your brand name with a federally registered trademark.