April 29, 2014

A Kentucky Derby Trademark Treasure

by Guest Blogger

I am a Kentucky boy, born and bred. I drink bourbon. I love college basketball. I have a picture of Secretariat on my office wall. And, my eyes fill with tears every time I hear "My Old Kentucky Home" sung at the Kentucky Derby. Since this Saturday is the first Saturday in May, I couldn't resist writing about the Kentucky Derby this week. There are many Derby-related trademarks to discuss. "Derby Pie" and the "Run for the Roses" come immediately to mind. But as luck would have it, I hopped onto the Trademark Office's website to see when the trademark "Kentucky Derby" was registered. What I found was amazing.

As we have discussed before, words must be used in commerce to be considered trademarks. The Trademark Office requires a sample (called a "specimen") to prove that the mark is being used. If you follow us on Twitter and Instagram, you see some great examples of classic trademark specimens on a daily basis. The trademark application for "Kentucky Derby" was filed in November of 1973. The specimen is the racing form from the 1973 Kentucky Derby- the year that Secretariat won the Triple Crown. If you love Kentucky, horse racing, Secretariat, sports, or history, this should make you very, very happy. I know I can't stop looking at it. So, courtesy of the United States Patent and Trademark Office, here is the 1973 Kentucky Derby racing form:

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The lawyers at Trademarkology provide online trademark registration services backed by the experience and service of one of the nation's oldest law firms. Click here to begin the process of protecting your brand name with a federally registered trademark.