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PECHU SANDWICH: Lettuce, Tomato, Cheese, Chicken - Hold the © and ®
by Guest Blogger
I read an article about a trademark/copyright lawsuit in Puerto Rico over the "Pechu Sandwich" which is a sandwich sold by Church's Chicken on the island. There is another interesting article about it in the Washington Post. The authors of both posts set out the very humorous set of circumstances in which an ex-employee sues the restaurant chain (technically, the franchisee) over a sandwich he allegedly came up with more than 20 years ago while he was an employee of the restaurant working as a store manager.The idea was using fried chicken on a sandwich, which became the Pechu Sandwich.
The Church's Chicken franchisee (local restaurant operator) began selling the sandwich in Puerto Rico in 1991. The franchisor (former Church's brand owner AFC Enterprises) filed a trademark registration on the trademark PECHU SANDWICH in Puerto Rico that was issued in 1999. The trademark and its goodwill was transferred back to the local restaurant operator ("SARCO") in 2005, and soon after SARCO applied for and received a U.S. registration for the same mark from the U.S. Patent and Trademark Office. The district court found that Church's had sold more than $369,000,000 in revenue from the Pechu Sandwich. That is a lot of fried chicken.
In 2013, the same employee (Mr. Colon) sues SARCO for both trademark infringement and copyright infringement. The analysis for the two claims have been sort of glommed together though, but make a useful juxtaposition.
A trademark can only arise through selling something in commerce. Trademarks cannot exist on their own, and only exist to designate the products or services to which they are attached. It is irrelevant, for trademark purposes, who came up with a trademark. The question is who first used the mark to designate products and whether that person continues to sell products under the mark. The District Court opinion states that Mr. Colon never sold sandwiches under the name PECHU SANDWICH other than as an employee at the Church's Chicken restaurant. Mr. Colon lost on his trademark claim because he never had any trademark rights in the mark. He also lost his claim for fraudulent procurement of a trademark registration for similar reasons.
Mr. Colon didn't call his other claims copyright claims, but he spoke about them in copyright terms. This is part of what created the confusion. He essentially claimed that his concept for the fried chicken sandwich was a work entitled to copyright protection.
(a) Copyright protection subsists, in accordance with this title, in original works of authorship fixed in any tangible medium of expression, now known or later developed, from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device. Works of authorship include the following categories:
musical works, including any accompanying words;
dramatic works, including any accompanying music;
pantomimes and choreographic works;
pictorial, graphic, and sculptural works;
motion pictures and other audiovisual works;
sound recordings; and
architectural works.(b) In no case does copyright protection for an original work of authorship extend to any idea, procedure, process, system, method of operation, concept, principle, or discovery, regardless of the form in which it is described, explained, illustrated, or embodied in such work.