Resources

Trademarkology

Brands, Trademarks, and Registration
Trademarkology

Is a Design Mark Worth a Thousand Words?

Someone said a picture is worth a thousand words. If true, that would make it really difficult to compare a design mark and a word mark for likelihood of confusion purposes. Fortunately, a recent case...
by Alexandra MacKay April 13, 2018
Trademarkology

Things Were Breaking Fast for the Serial Podcast Last Week

The groundbreaking Serial podcast was involved in two very different legal developments last week. The one that made the news involved its protagonist, Adnan Syed. The other, which you could be excused for having missed...
by John W. Scruton April 06, 2018
Trademarkology

March -- What a Month! (Part 2)

No, even though we are down to the Final Four, I'm still not going to write about MARCH MADNESS®.Rather, I'm going to continue to write about Quinn, Riley, Skylar, and Toby â the four Nor'Easter...
by Joel T. Beres March 30, 2018
Trademarkology

March! What a month! (Part 1)

No, I'm not going to write about MARCH MADNESS® that annual ritual of college basketball and the NCAA® basketball tournament.

by Joel T. Beres March 23, 2018
Trademarkology

Specimen Pilot Program

The United States Patent and Trademark Office (the "PTO") has launched a new pilot program designed to ensure that specimens of use submitted to the PTO reflect actual use of the mark in commerce.

by Alexandra MacKay March 15, 2018
Trademarkology

Things Are Getting Crowded in the World of Beer Trademarks

There has been a lot of talk lately about the idea that the supply of trademarks is running short. A recent article in the Harvard Law Review supported that idea: after some "big data" analysis...
by John W. Scruton March 08, 2018
Trademarkology

Olympic Marks

The opening ceremonies for the 2018 Olympic winter games take place Friday, February 9, but competition has already begun. In addition to competitions on the ice and slopes, there are competitions among brand owners. Official...
by Alexandra MacKay February 08, 2018
Trademarkology

A PR Headache for the CROCK-POT Trademark

Fans of the tear-jerking NBC drama This Is Us will be aware of a certain incident with a kitchen appliance that had a big effect on the show's Pearson family. (Fans who don't know what...
by John W. Scruton February 05, 2018