Trademarkology
Beloved Brand Nicknames
One sign of a prominent, strong, and/or beloved brand is a nickname. Consumers sometimes show their affection for their favorite brands by abbreviating them, elongating them, or creating variations of them.
Sticky Rebranding and Fluid Marks
I have fond memories of drowning my pancakes in all the flavored syrups on the table rack at IHOP. But, on June 4, the International House of Pancakes announced that though it had been IHOP for 60 years, it would be "flippin" its name to "IHOb" in a week.
Paraskevidekatriaphobia
The Trademarks of the World Cup Stars
In honor of the world's biggest sporting event, now occurring in Russia, let's look at which of the big stars of the World Cup is winning the trademark competition. The competition, as I define it, is to show evidence of protecting the mark that is the player's name or image.
Childhood Trademarks
Maybe it's just because I am about to go on vacation with seven children under the age of 11 (and their parents), but it seems a lot of trademarks from my childhood have been making appearances in the news recently.
The Golden Knights are one step closer to securing the Stanley Cup and Federal Trademark Registration
This hockey season, the Las Vegas Golden Knights have been fighting to establish their name in the National Hockey League . . . and with the United States Patent and Trademark Office (USPTO).
Design Patents and Trade Dress
There are several different kinds of intellectual property protection (e.g., trademarks, patents, and copyrights). The borders between the types of protection are not always clear, and it may be that some subject matter is eligible for protection in more than one category.
A Tradition Unlike Any Other® - The Masters® at Augusta National®