October 01, 2014

Alibaba and the Forty (actually, ten) Most Valuable Trademarks

by Guest Blogger

Alibaba probably had a better September than you. Indeed, you may have heard about the company's record $25 billion IPO. This week, Forbes examined whether the Alibaba trademark justified the $25 billion IPO. As Forbes noted, legend has it that the company's eccentric founder, Jack Ma, chose the name with thoughts of "Alibaba and the Forty Thieves" dancing through his head.

The Forbes article got me thinking about a prior post on the website examining the ten most valuable trademarks and where Alibaba's mark might eventually stack up. Here is a look at the top three:

Most Valuable Marks

While Alibaba's IPO was record-breaking, it fell more than $7 billion short of the value of Walmart's trademark. According to Forbes, the tenth most valuable trademark belongs to AT&T at $28.9 billion, meaning Alibaba has a long way to go to become one of the ten most valuable trademarks. With nearly 90 issued or pending federal registrations, Alibaba certainly understands the value and importance of trademarks. With Jack Ma at the helm, do not be surprised to see Alibaba's signature mark make it into the top ten sooner rather than later.

The lawyers at Trademarkology provide trademark registration services backed by the experience and service of one of the nation's oldest law firms. Click here to begin the process of protecting your brand name with a federally registered trademark.