So, which brands are the buzziest heading into the Big Game? Here is Trademarkology's unscientifically ranked top 4.
1. Budweiser: #BestBuds
Grab the tissues. Budweiser is back with its traditional Clydesdales and ready to tap (see what I did there?) into consumer sentiment with another reunion story. Last year, it was a trainer and a Clydesdale, which proved a winning formula.
This year, it is a puppy and a Clydesdale. Early indications are that the brand has done it again. Somewhere, Bill is crying.
YouTube views at posting: 15.5 million
2. Chrysler: The times they are not a-changin'.
For a third time in recent years, Chrysler is hitching its wagon to an A-list celebrity, this time with Bob Dylan. Beginning with Eminem's "Imported from Detroit" ad in 2011 and continuing with Clint Eastwood's "Halftime in America" commercial in 2012, look for the brand to again appeal to blue collar America.
YouTube views at posting: While the video is not available, Trademarkology's art team created the following approximation of a screenshot from the ad.
[caption id="attachment_1252" align="alignleft" width="300"]
Turrible Artist Rendering of Chrysler's New Super Bowl Ad[/caption]
3. SodaStream: All publicity is good publicity?
You won't even see one of this year's buzziest (and certainly fizziest) ads. SodaStream's controversial spot featuring Scarlett Johansson was rejected by Fox, allegedly for stating, "Sorry, Coke and Pepsi." If true, a good ole fashion battle of the brands may be bubbling to the surface. The Cola Wars live!!!
YouTube views at posting: 5.4 million
4. Full House: Let the TGIF nostalgia wash over you.
This year, Dannon turns to the program that helped launch ABC's TGIF brand, Full House. Dannon's spot reunites Danny Tanner, Uncle Jesse, and Joey. The brand is likely counting on connecting with adults that grew up on Full House.
YouTube views at posting: 2.6 million
Good luck to all the brands shelling out the big bucks to be seen during the Big Game!
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