When Can a Trademark Owner Take Action for Unauthorized Use of its Trademark Online?

Program Summary

This CLE program will cover a Trademark owner’s rights and methods of protection for use of its marks online. This program will look at what on-line uses constitute infringement and what the Mark owner can do to combat such infringement. We will also address on-line uses that do not constitute infringement and what, if anything, Mark owners can do with regard to such uses.

Key topics to be discussed:

• Overview of trademarks and infringement generally
• Use of Marks in third-party websites, blogs, or social media
• Use of Marks in keyword searches or targeted advertising
• Remedies for online infringement

Agenda

• Overview of trademarks and infringement generally | 12:00pm – 12:30pm
• Use of Marks in third-party websites, blogs, or social media | 12:30pm – 1:00pm
• Break | 1:00pm – 1:10pm
• Use of Marks in keyword searches or targeted advertising | 1:10pm – 1:40pm
• Remedies for online infringement | 1:40pm – 2:10pm

Speakers

• Thomas J. Mihill, Member, Intellectual Property & Technology Service Group, Atlanta office
• Julie R. Comer, Associate, Intellectual Property & Technology Service Group, Atlanta office

Click here for more information and to register.