December 02, 2021

Heavy Meta: Is Rebranding Worth All This?

Bench & Bar, Louisville Bar Association, December 2021

October 28, 2021, was a big day for the "metaverse." During the Facebook Connect Conference, Facebook CEO Mark Zuckerberg announced his decision to rebrand Facebook's corporate name to Meta and reinvigorate its logo to an infinity loop or a droopy letter "M." Zuckerberg claimed the rebrand aligns with the company's plans to focus on the "metaverse" and goals to transition the public from perceiving the brand as a social media company to a metaverse company. (For those of us who haven't been keeping up, metaverse is defined in popular media as a fully immersive online realm that looks similar to the real world but is computer generated.)

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