Resources

Trademarkology

Brands, Trademarks, and Registration
Trademarkology

Watch Out for Trademark Registration Scams

One of the facts of modern life is that you will be the target of scams. Sometimes it's the son of the former defense minister of Nigeria. Sometimes it's someone trying to trick you into paying them money to do something with your trademark.

by John W. Scruton September 21, 2018
Trademarkology

Friendly Foes–Trademark Cease and Desist Letters Are Filled with Humor These Days

A familiar adage teaches that one catches more flies with honey than with vinegar. Without in any way implying that infringers are flies, we can apply this lesson to the trademark context. It seems that trademark attorneys enforcing their clients' rights have really taken this wisdom to heart in recent years. With increasing frequency, trademark cease and desist letters filled with humor and whimsy fill the news.

by Alexandra MacKay September 17, 2018
Trademarkology

Building Brands - LÄRABAR

Trademarks are everywhere! From the Delta® faucet you use every day, to your favorite Starbucks® treat, and even your favorite G2® ink pen at work (I mean – is there any other acceptable pen?!). Everyone encounters hundreds, if not thousands, of trademarks each and every day!

by Rachel Dix Bishop September 04, 2018
Trademarkology

Registration of State Names as Trademarks

Collegiate licensing is a big deal these days. Lots of alumni and fans of college teams want to wear clothing bearing the marks of their alma mater or their favorite team.

by John W. Scruton August 21, 2018
Trademarkology

Beloved Brand Nicknames

One sign of a prominent, strong, and/or beloved brand is a nickname. Consumers sometimes show their affection for their favorite brands by abbreviating them, elongating them, or creating variations of them.

by Alexandra MacKay August 09, 2018
Trademarkology

Sticky Rebranding and Fluid Marks

I have fond memories of drowning my pancakes in all the flavored syrups on the table rack at IHOP. But, on June 4, the International House of Pancakes announced that though it had been IHOP for 60 years, it would be "flippin" its name to "IHOb" in a week.

by Alexandra MacKay July 19, 2018
Trademarkology

Paraskevidekatriaphobia

Friday the 13th is once again upon us. The fear of Friday the 13th â paraskevidekatriaphobia â is derived from the Greek paraskevi (Friday), triskaideka (thirteen), and phobia (fear). It has been said that fear...
by Joel T. Beres July 13, 2018
Trademarkology

The Trademarks of the World Cup Stars

In honor of the world's biggest sporting event, now occurring in Russia, let's look at which of the big stars of the World Cup is winning the trademark competition. The competition, as I define it, is to show evidence of protecting the mark that is the player's name or image.

by John W. Scruton July 10, 2018