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Boo-Ware of Settlement Boo Boos

Boo-Ware of Settlement Boo Boos

In Satterfield & Pontikes Construction, Inc. v. United States Fire Insurance Company, 2018 U.S. App. LEXIS 21488, the general contractor, Satterfield & Pontikes Construction, Inc. (“S&P”), purchased two (2) insurance policies for a project involving...
The Opportunity Zone – Do the Math

The Opportunity Zone – Do the Math

On April 9, 2018, upon receiving certification of the 144 Kentucky Opportunity Zones by the U.S. Department of the Treasury, Governor Matt Bevin announced that “Kentucky will maximize this golden chance to attract economic development projects to communities most in...
Identity Issues: More on Rebranding and Brand Nicknames

Identity Issues: More on Rebranding and Brand Nicknames

Only three months ago we wrote about rebranding. Just two months ago we wrote about beloved brand nicknames. Then, last month, two companies announced plans to rebrand to abbreviations of their current marks. Coincidence? Probably, but we are going to take the...