Intellectual Property & Technology

Advertising & Marketing Law

In a highly competitive consumer product environment, companies and advertising agencies require experienced legal counsel to review proposed marketing materials. This includes evaluating online content and “social media presence” for potential risk. Stites & Harbison advises national and international companies on advertising laws and regulations, and defends advertising challenges by competitors. We work with companies to substantiate claims to meet business objectives in a manner mindful of both the commercial realities and legal standards promulgated by the Federal Trade Commission, the ASRC (NAD), and the courts.

Stites & Harbison also offers related services directed to sweepstakes, mobile marketing applications, privacy law issues, and sponsorship and talent arrangements.

Our objective: finding ways that allow the client’s marketing efforts to work efficiently to grow the company’s bottom line, while managing risks associated with national advertising campaigns. We also offer valuable guidance on when and how to challenge competitive advertising – advice specifically tailored to the relevant industry and its associated advertising environment.

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Events

Dragon Con

Date: 9/1/22 - 9/5/22

Hyatt Regency Atlanta, Atlanta Marriott Marquis, Hilton Atlanta, Sheraton Atlanta Hotel, and the Westin Peachtree Plaza Hotel, Atlanta, GA

Atlanta office attorney TJ Mihill will be a speaker at this year's Dragon Con being held September 1-5 in Atlanta.

Thomas J. Mihill (TJ) August 22, 2022
Press Releases

Stites & Harbison Named to 2022 Top 10 Patent Firms in North America – South List

LOUISVILLE, Ky.—The Patent Lawyer Magazine has named Stites & Harbison, PLLC to the 2022 Top 10 Patent Firms and IP Practices in North America – South list.

by Stites & Harbison, PLLC May 16, 2022
Client Alerts

Wait . . . What About Trade Secrets?

When one seeks to protect one’s intellectual property, patents, trademarks and copyrights immediately come to mind. Often given short shrift is the "forgotten stepchild" —trade secrets. Trade secrets may encompass a wide range of business information that (a) has value because it is not generally known in the trade and (b) is subject to reasonable efforts to preserve its confidentiality. When considering trade secrets, “business information” should be given a very broad definition and may include, but is not necessarily limited to, processes, procedures, research projects, nonpublic company documents (relating to, for example, recruiting, accounting, financial information and legal information), drawings, blueprints, laboratory notebooks, test data, training manuals, customer information and supplier information.

by Warren D. Schickli May 02, 2022
Client Alerts

Decoding the Crypto Brand Super Bowl Commercials

Based on commercials that aired during Super Bowl LVI, crypto brands have officially moved from the fringes to the mainstream. But the crypto ads in this prime time space didn’t do much to explain the underlying products and services, especially if the viewers were not already immersed in Web3.

by Mandy Wilson Decker February 18, 2022