Here's your weekly roundup of stories in the world of trademarks:

Mari-Elise made a splash with the Ice Bucket Challenge;

Bill somehow refrained from making a bunch of poop puns when discussing Hershey's rebrand;

Kevin revisited the ongoing dispute between Disney and Deadmau5; and

Randy explained how the band OneRepublic avoid trademark disaster with a name change.

The lawyers at Trademarkology provide trademark registration services backed by the experience and service of one of the nation's oldest law firms. Click here to begin the process of protecting your brand name with a federally registered trademark.