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Trademarkology

Brands, Trademarks, and Registration
Trademarkology

4 Buzziest Super Bowl Ads

Sure, the Super Bowl will feature Peyton Manning's face, Richard Sherman's mouth, and Beast Mode®. We come for the football, but we stay during the commercial breaks for the ads. So, which brands are the...
by Guest Blogger January 30, 2014
Trademarkology

4 Buzziest World Cup Ads

Futbol versus Football. Which sport is "better"? A debate that has raged for centuries decades. And now, it has found its way into the ad world. A recent article suggests that the World Cup is...
by Guest Blogger June 11, 2014
Trademarkology

4 Must-Have Toy Trademarks From The 1980's

The holiday season is upon us! For those of us who have young children, it is crunch time. Our Elf on the Shelf, Chippy, has returned from the North Pole to take up residence in...
by Guest Blogger December 04, 2014
Trademarkology

6 Considerations for Developing a Great Trademark

Developing a trademark for your new business or product line is a difficult, but critical, exercise. While there is no one-size-fits-all approach for every business, every company must consider these six basic questions before settling...
by Guest Blogger January 28, 2014
Trademarkology

6 Trademark Design Tips Hidden in Apple's Newly Released Design Guidelines

Once available only to developers, Apple has recently released its "iOS Human Interface Guidelines" to the general public for free in iBooks. Although the guidelines are generally focused on providing tips for designing a user...
by Guest Blogger May 20, 2014
Trademarkology

8 Last-Minute Trademark Gift Ideas for Valentine's Day

Valentine's Day will be celebrated around the world tomorrow. It is one of the most popular gift-giving events of the year. According to the National Retail Federation, the average American plans to spend $133.91 on...
by Guest Blogger February 13, 2014
Trademarkology

A Christmas Story's Trademark Popularity

It's Christmas Eve, which means which means it's time for holiday cheer, merriment and 24 straight hours of A Christmas Story. TBS will air the holiday classic on a loop beginning at 8 p.m. Eastern...
by Guest Blogger December 24, 2014
Trademarkology

A FOOLS TRADEMARK PARADISE

Since this is April Fool's Day, I thought it might be fun to look at some of the ways trademarks have been used to levy pranks upon the unwitting. Here are a few of my...
by Guest Blogger April 01, 2015