Resources

Trademarkology

Brands, Trademarks, and Registration
Trademarkology

Benefits of Registration

At the beginning of this new year, it helps to remind ourselves why we engage in this work, why trademarks matter, and, more particularly, why registration matters. Trademarks symbolize the goodwill of a business; they are the emblems of the brand owner’s reputation. Registrations strengthen and protection those important symbols.

by Alexandra MacKay January 11, 2019
Trademarkology

Chuck Taylor Shows a Big Benefit of Registration

The iconic Chuck Taylor sneaker was involved in a recent case that has the attention of trademark watchers. The bone of contention was the familiar look of the Chuck Taylor sneaker worn by generations of American kids (and adults), and whether shoes imported by Skechers and others were infringing.

by John W. Scruton January 08, 2019
Trademarkology

Expedited Cancellation Procedures at the TTAB

Recently the Trademark Trial and Appeal Board (the “TTAB”) decided TV Azteca, S.A.B. de C.V. v. Jeffrey E. Martin, Can. No. 92068042 (TTAB Dec. 7, 2018) using the expedited cancellation procedure that is the subject...
by Alexandra MacKay December 18, 2018
Trademarkology

Identity Issues: More on Rebranding and Brand Nicknames

Only three months ago we wrote about rebranding. Just two months ago we wrote about beloved brand nicknames. Then, last month, two companies announced plans to rebrand to abbreviations of their current marks. Coincidence? Probably, but we are going to take the opportunity to revisit those topics anyway.

by Alexandra MacKay October 15, 2018
Trademarkology

Does Ohio State Own the O?

We recently looked at the idea of state universities claiming a (limited) monopoly on the right to use the name of their state on clothing and other items. At first blush it seems surprising that anyone can have the exclusive right to a state name, but trademark law allows it in the right circumstances, and with limitations.

by John W. Scruton October 10, 2018
Trademarkology

Watch Out for Trademark Registration Scams

One of the facts of modern life is that you will be the target of scams. Sometimes it's the son of the former defense minister of Nigeria. Sometimes it's someone trying to trick you into paying them money to do something with your trademark.

by John W. Scruton September 21, 2018
Trademarkology

Friendly Foes–Trademark Cease and Desist Letters Are Filled with Humor These Days

A familiar adage teaches that one catches more flies with honey than with vinegar. Without in any way implying that infringers are flies, we can apply this lesson to the trademark context. It seems that trademark attorneys enforcing their clients' rights have really taken this wisdom to heart in recent years. With increasing frequency, trademark cease and desist letters filled with humor and whimsy fill the news.

by Alexandra MacKay September 17, 2018
Trademarkology

Building Brands - LÄRABAR

Trademarks are everywhere! From the Delta® faucet you use every day, to your favorite Starbucks® treat, and even your favorite G2® ink pen at work (I mean – is there any other acceptable pen?!). Everyone encounters hundreds, if not thousands, of trademarks each and every day!

by Rachel Dix Bishop September 04, 2018