Trademarkology

February 06, 2014

Hottest Fitness Trademarks to Get in Shape in 2014

by Guest Blogger

High-intensity interval training is the hottest fitness trend for 2014. According to a survey conducted by the American College of Sports Medicine, the largest sports medicine and exercise science organization in the world, high-intensity interval training has taken the fitness world "by storm" and will continue to increase in popularity this year.

P90X and CrossFit are two of the most popular high-intensity interval training programs. P90x (www.P90X.com) is a 90-day home DVD exercise program that consists of 12 workouts. It is based on the concept of "muscle confusion", which means varying the workouts to keep your body adapting and your muscles growing. According to WebMD:

This is similar to the periodization techniques athletes use to get their bodies in top condition. It also has a basis in science; research suggests that workout programs that offer variation bring greater benefits than those that do not.

P90X is heavily promoted on infomercials. Here is a clip of P90X's charismatic spokesman Tony Horton imploring you to "BRING IT!":

CrossFit (www.crossfit.com) combines strength training, plyometrics, speed training, weight lifting, kettle bells, body weight exercises, gymnastics, and endurance exercise. The American Council on Exercise describes CrossFit as "a form of functional training that uses constantly varied, high-intensity, functional movement patterns to improve efficiency in performing the activities of daily living (ADL)." CrossFit has WOD, Workout of the Day, which has developed a cult-like following. In addition, CrossFit is now a competitive sport (http://games.crossfit.com).

The popularity of P90x and CrossFit has made them valuable brands. They protect their brand value through federal trademark protection. P90X is protected by 19 federally registered and pending applications, including the following:

P90X, U.S. Reg. No. 3,444,723, for video tapes, cassettes, DVDs, and CDs;

P90X, U.S. Reg. No. 3,812,145, for various clothing;

P90X, U.S. Reg. No. 3,837,950, for exercise equipment;

P90X, U.S. Reg. No. 2,843,063 for physical fitness and dietary instruction; and

P90X, U.S. Reg. No. 2,869,491, for supplements.

CrossFit is protected by 17 federally registered and pending applications, including the following:

CROSSFIT, U.S. Reg. No. 4,053,443, for scientific research and consultation services;

CROSSFIT, U.S. Reg. No. 4,332,239, for audio and video recordings;

CROSSFIT, U.S. Reg. No. 3,826,111, for clothing;

CROSSFIT, U.S. Reg. No. 3,007,458, for fitness training; and

CROSSFIT, U.S. Reg. No. 4,122,681, for footwear.

If high-intensity interval training is not your thing, there are plenty of alternatives. If YouTube views are any indicator, one of the most popular fitness programs is Prancercise, which is protected by a federally registered trademark. I have no words to describe it. You just simply have to watch Prancercise's creator Joanna Rohrback gallop her way to physical fitness.

The lawyers at Trademarkology provide trademark registration services backed by the experience and service of one of the nation's oldest law firms. Click here to begin the process of protecting your brand name with a federally registered trademark.